Wednesday, November 20th, 2019
As we go about our day to day lives, most people would agree that first impressions count. This is also equally true when prospective customers call a business.
Many callers will have checked out a company’s website prior to calling, so it’s important that any online presence is that of an approachable, friendly, customer-centric organisation, where key information is clearly laid out and easily accessible.
Given that social networks, blogs and video sites are now all part of the online ecosystem, it is vitally important that any information recorded there (e.g. specifications, opening hours and prices) is consistent with that which is relayed to callers when they do then contact customers services.
As competitors are never more than a click away for any prospective customer, it is important to make sure any brand is instantly recognisable, and that logos and corporate colour schemes are consistent throughout.
Having an omnichannel online presence is one thing but keeping it all up to date is quite another. Any changes need to be broadcast throughout all channels as soon as possible and it is also important to track and respond in a timely manner to comments, reviews and direct messages.
In short, building and maintaining a business’s reputation both online and offline is a vital part of both attracting new customers and retaining existing ones, and that is where a professional inbound contact centre such as ourselves here at mplcontact Sutton Coldfield could really help
In this instance, ‘speaking the customer’s language’ refers more to the style and tone of any communication to the target demographic. Our expert call handling team can work seamlessly with your own staff so that any communication appears to be effortless and consistent throughout your organisation. Carefully written scripts that speak to your brand and your target audience are used to ensure that callers are dealt with professionally and within agreed time scales.
In this ever-changing landscape of modern customer services, call mplcontact Sutton Coldfield today to understand more about how our professional inbound contact centre can help provide the service your customers deserve.
For a confidential, no-obligation chat telephone 0121 362 7001 or alternatively, just click HERE to contact our specialist team via the website and we will call you back.
We look forward to hearing from you.